COLORFUL STANDARD
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NO SEASONS, NO TRENDS – JUST ESSENTIALS
Colorful Standard believes in a future where overconsumption is replaced by more responsible purchasing behavior. With Colorful Standard, you can consciously take time to think about your purchase and ask yourself: "Do I really need this?" Quality and sustainability are at the forefront, not fast fashion that only lasts a few months.
Colorful Standard has recognized that overconsumption is a serious problem, especially with the seasonal models of the fashion industry. With Colorful Standard, you choose garments made from high-quality materials and carefully crafted, making them durable well beyond one or two seasons. So you don't have to keep buying the same T-shirt or sweater.
COLORFUL STANDARD AT BACKYARD
Our Colorful Standard range at Backyard offers you a wide selection of high-quality basics characterized by timeless design and excellent quality. These include versatile T-shirts, comfortable sweatshirts, classic shirts, and cozy knit sweaters. For cooler days, we also have hoodies, sweaters, and stylish sweatshirt jackets in the range, perfect for layering. If you want something lighter but still warm, the overshirt is an ideal choice – casual, practical, and always on trend.
In addition to outerwear, we offer you a variety of accessories at Backyard to complete your look. These include beanies, gloves, caps, and scarves, which are not only practical but also add a stylish touch to your outfit. Comfortable socks and underwear (boxer shorts) ensure you feel completely comfortable, while the monochrome designs of Colorful Standard offer maximum flexibility when combining.
The color palette of the Colorful Standard collection ranges from simple, classic tones like beige, black, white, and gray to vibrant colors like blue, green, red, pink, and purple. All garments are kept in solid colors, making them particularly versatile and combinable, whether you prefer it subtle or colorful.
SUSTAINABLE FASHION FROM PORTUGAL
Colorful Standard takes responsibility towards the environment seriously – from the selection of materials to the final production. In addition to the exclusive use of recycled materials, only Oeko-Tex certified dyes are used, which have been thoroughly tested for harmful chemicals. Another approach to avoiding waste is piece dyeing. Instead of using large quantities of pre-dyed fabrics, the products are first sewn and then dyed. This minimizes water and energy consumption and significantly reduces fabric waste. The production center of Colorful Standard in Portugal – RTG-Textiles – combines tradition and innovation and stands for fairness and transparency.
IN OUR STORES OR ONLINE
Visit us in one of our Backyard stores in Hamburg or Münster and get personal advice from our team to find the perfect outfit and your size. Or discover the Colorful Standard collection in our online shop and find your new favorite piece. Use our chat function or write an email if you have questions about size charts or details about the item.