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SOCKS WITH CHARACTER
Jimmy Lion is one of those brands that has built a strong identity from a simple idea: everyday products should offer premium quality – while always expressing personality. Created in New York City, the brand evolved from the desire to rethink socks: not as a merely functional accessory, but as an essential detail of an individual style.
The brand philosophy also includes a commitment to infusing originality into every product. Inspirations often arise from stories, places, motifs, or cultural references, which are then translated into striking patterns and characterful designs. At the same time, the brand remains technologically and ethically progressive. Jimmy Lion sees itself as a modern brand that combines quality, creativity, and responsibility – and views fashion as a creative space that can always be reinterpreted.
JIMMY LION AT BACKYARD
At BACKYARD, we present a selection of Jimmy Lion collections that cover a wide range of styles and are suitable for versatile looks. Our assortment includes mid-calf socks made from combed cotton with iconic, creative prints – including designs inspired by artists such as Jean-Michel Basquiat – as well as cozy winter socks made from recycled wool. Jimmy Lion continuously develops new materials, techniques, and designs – and we reflect this diversity in our selection. This way, all customers will find both timeless classics and fresh highlights from the latest collections. The result is an assortment that convinces both visually and functionally, showcasing the brand’s full creative spectrum.
THREE PRINCIPLES IN FOCUS
Jimmy Lion’s approach is based on three core principles: quality, creativity, and responsibility. The foundation is high-quality craftsmanship. Production takes place exclusively in specialized European factories, ensuring precise workmanship and long-lasting results. Carefully selected materials are used – from finely combed cotton and certified organic fibers to innovative performance yarns such as regenerated ECONYL® nylon.
Creativity is the heart of the brand. Many designs are based on illustrations, graphic elements, or iconic imagery and are directly inspired by the works of real artists. This results in socks whose motifs resemble small pieces of art: sometimes humorous, sometimes minimalist, sometimes rich in color – but always distinctive and marked by a clear artistic signature.
The third pillar is responsibility. This is reflected both in material choices and in the brand’s social engagement. Jimmy Lion increasingly focuses on sustainable solutions such as organic cotton, recycled materials, and FSC-certified packaging. At the same time, the brand supports projects that foster creative potential and give people access to artistic opportunities. In this way, Jimmy Lion combines artistic design with conscious action and creates products that convince in both style and ethos.
IN OUR STORES AND ONLINE
Whether you live in Hamburg or Münster, we look forward to welcoming you to one of our BACKYARD stores. There, you can experience Jimmy Lion socks firsthand, try them on, and receive expert advice from our team. We’ll help you find the right size and are happy to answer any questions you may have. This ensures you’ll find the perfect pair of socks for your individual style.
If you prefer to shop from home, you can also discover our entire assortment online. Our online shop offers a wide selection of socks from Jimmy Lion. Should you have any questions, our customer service team is available via chat or email. This way, you can be sure you’re receiving excellent advice even when shopping online.