IRIEDAILY

STREETWEAR FASHION SINCE 1994

The story of Iriedaily begins in 1990 with the founding of the screen printing company Ward Productions by Walter Molt, Achim Probst, Roland Wagner, and Daniel Luger. Following the principles of DIY, initial experiences with textiles and printing T-shirts were gathered, and band merchandise for Berlin bands was passionately produced.
In 1994, Iriedaily turned away from producing external merchandising items and focused on developing its own streetwear style. The street artist Jaybo Monk joined the team as Art Director and gave the brand a distinctive face with his unique signature, which significantly shaped the identity of Iriedaily.
The Iriedaily flag logo is another significant element of the brand and symbolizes the motto "The Word is mightier than the Sword" with a feather over a sword. The logo embodies the conviction of Iriedaily that the peacefully spoken word is always preferable to the use of violence. Creativity is seen as a powerful ally against injustices and prejudices.

IRIEDAILY AT BACKYARD

BACKYARD offers a diverse selection of Iriedaily products for men and women, including both clothing and accessories. The product range includes tops such as T-shirts, sweatshirts, long-sleeve shirts, knit sweaters, hoodies, and pants, including jogger pants and corduroy pants. Summer jackets, transitional jackets, or winter jackets protect you from cold and rain. The range is complemented by accessories like caps,beanies, wallets, and socks. 
The brand relies on a colorful palette and offers both solid and patterned designs. The Iriedaily products at BACKYARD are mainly made from organic cotton and recycled polyester. Organic cotton is grown without artificial pesticides and fertilizers and is biodegradable. The recycled polyester comes from post-consumer PET and is made from old plastics like plastic packaging and drinking bottles. 
Iriedaily ensures fair working conditions in production. T-shirts, sweatshirts, and socks are mostly made in Portugal, while jackets, shirts, pants, and accessories are mainly produced in China.

IRIEDAILY'S COMMITMENT

Iriedaily focuses on sustainability and fair working conditions and has established itself as a responsible streetwear brand. The company maintains long-term and trustworthy relationships with its suppliers, many of whom have been loyal partners for more than a decade.
Particularly noteworthy is Iriedaily's commitment to vegan materials. The company uses almost exclusively synthetic wool, synthetic leather, and cork as alternatives to animal fabrics. These vegan products are now also certified by PETA, confirming the brand as a pioneer in sustainable and animal-friendly fashion.
Since 2016, Iriedaily has also been a member of the Fair Wear Foundation to ensure compliance with fair working conditions in production. This membership underscores the brand's commitment to offering ethically responsible clothing.

IN OUR STORES OR ONLINE 

Visit us in one of our BACKYARD stores in Hamburg or Münster and get personal advice from our team to find the perfect outfit and your size. Or discover the Iriedaily collection in our online shop and find your new favorite piece. Use our chat function or write an email if you have questions about size charts or item details.