G-STAR

DISCOVER G-STAR DENIM

G-Star was founded in 1989 in Amsterdam and has since developed into one of the world's leading brands in the denim sector. What began as a passion for jeans is now a movement: G-Star combines visionary design, craftsmanship, and sustainable innovation into a unique fashion philosophy. The brand has revolutionized denim – with the introduction of Raw Denim, the untreated denim fabric, and the world's first 3D-cut jeans model. These groundbreaking steps have made G-Star synonymous with advanced denim culture.

G-STAR AT BACKYARD – AUTHENTIC. URBAN. CONTEMPORARY.

In our range at BACKYARD you will find carefully selected G-Star jeans models – for women and men, for different body types and styles. The women's collection includes, among others, Loose Fit models as well as Boyfriend Jeans with a low waist and comfortable fit. These jeans sit loosely at the hips and thighs and taper towards the ankle – perfect for a relaxed yet fashionable appearance. The stretch denim provides additional comfort and freedom of movement.

For men, G-Star at BACKYARD offers two iconic fits: the classic Straight Fit with a mid-rise and straight leg, as well as the modern Tapered Fit – a fit with a straight cut at the thigh and a tapered leg, which appears both timeless and trendy. Both models are made from high-quality stretch denim, which is not only durable but also comfortable to wear. Whether with a zipper or button closure – every detail reflects the craftsmanship and love for the material.

Our color palette ranges from deep indigo to authentic washes to Raw Denim – the hallmark of G-Star. These untreated denim fabrics develop a unique patina over time and tell the story of their wearer. Each model is more than just a piece of clothing – it is part of a fashion identity.

PHILOSOPHY – INNOVATION MEETS IDENTITY

At G-Star, denim is not just a fabric – it is a medium of self-realization. The brand understands clothing as part of individual expression, as a reflection of personal fashion character. Each collection begins with an idea, a concept that becomes visible through fabrics, cuts, and details. It's about more than well-fitting jeans – it's about an aesthetic that allows for edges and corners, that understands imperfection as a character strength.

G-Star deliberately breaks conventional design boundaries. With a clear focus on technical sophistication and new processing methods, innovative designs are created. Clothing items that not only impress visually but are also functionally well thought out. The brand always remains true to itself: uncompromising in quality, bold in design, consistent in attitude.

FASHION WITH RESPONSIBILITY

Awareness at G-Star is not a trend but a fundamental attitude. The brand continuously questions the status quo of the fashion industry and strives for solutions that benefit people and the environment. As early as 2018, G-Star launched a denim fabric with the Cradle to Cradle Certified® Gold label – a milestone in the development of sustainable materials. Today, the company is working on innovative projects such as local cotton cultivation in high-tech greenhouses.

This commitment to responsibility runs through all production steps – from the selection of raw materials to environmentally friendly processing and a transparent supply chain. Choosing a G-Star product means choosing conscious clothing with a future – without compromising on style or quality.

G-Star shows that fashion and environmental protection can go hand in hand. It is a label for everyone who wants to not only look good but also do good. For all those who desire a modern clothing style that shows attitude – in design and production.

DISCOVER G-STAR AT BACKYARD – ONLINE AND IN OUR STORES

Visit us at our BACKYARD stores in Hamburg and Münster, where you can experience the G-Star collection live. Get individual advice on site and find your new favorite piece – whether it's a casual boyfriend jeans, a minimalist straight fit, or a progressive tapered fit. Our teams on site are happy to help you find the perfect cut and size for your personal outfit style.

Alternatively, you can conveniently browse the entire G-Star selection online. In the BACKYARD online shop, you'll find a curated mix of timeless classics and new highlights – perfect for your urban everyday look or a fashion statement. Whether you value craftsmanship, innovative cuts, or sustainable materials: With G-Star, you are always one step ahead.